Having a great-looking website isn’t enough. If your website isn’t optimized for search engines, you're missing out on traffic, leads, and sales. At our software house, we specialize in web development with SEO baked in from the start. Here are five critical mistakes that might be hurting your visibility — and how we help you fix them.

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1. Slow Load Speeds

Google considers page speed a ranking factor. A slow-loading site frustrates users and drives up bounce rates. We optimize site speed using:

• Image compression & lazy loading
• Server-side caching
• Minified CSS/JS files
• Lightweight frameworks like Next.js or headless CMS integrations

2. Poor Mobile Experience

With over 60% of web traffic coming from smartphones, mobile responsiveness is crucial. Google also uses mobile-first indexing. We:

• Design responsive layouts with flexible grids
• Test performance on multiple devices
• Implement mobile-optimized navigation and forms

3. Broken Links & Errors

Broken links and 404 pages degrade user experience and crawlability. Our support team:

• Performs routine audits
• Fixes redirects and dead links
• Monitors uptime and page health

4. Weak Site Architecture

A good site structure helps search engines understand and rank your content. We enhance architecture by:

• Organizing content into a logical hierarchy
• Implementing silo structures
• Improving internal linking and breadcrumb trails

5. No On-Page Optimization

Neglecting SEO tags or poor keyword targeting makes your content invisible. Our SEO experts:

• Research keywords based on your niche
• Optimize meta titles, descriptions, and H1-H6 headers
• Add structured data (schema markup)
• Implement content clusters and semantic HTML

Need a full SEO health check? We offer comprehensive audits and tailored optimization strategies to get your site ranking where it belongs.

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